High-tech meets high-trust: Building human-centered healthcare AI for every body

Women's period tracking apps have been secretly selling intimate health data to third parties since 2013. The largest period tracker was sued by the FTC for data violations. After Roe v. Wade was overturned, 20% of users deleted their apps fearing surveillance. But what if there was a privacy-first solution that grew to 100,000 users with zero marketing budget?

In this episode you’ll hear about:

• Why privacy can be a competitive advantage in Femtech and beyond
• How to scale a B2C healthtech app to 100k users with $0 marketing
• The hidden risks of period tracking apps: what founders can learn from Femtech scandals
• Early monetization in B2C health apps: lessons from testing paid features
• How to validate a Femtech product with real users from day one

Our guest is Anna Hall, CEO & Co-Founder of Embody

A privacy-first period tracking app designed to empower users through body literacy and data ownership. With a background in special education and advocacy, Anna spent nearly a decade teaching young adults with severe disabilities across Atlanta and San Francisco—an experience that deeply shaped her approach to inclusive, human-centered technology. Her personal experiences with PMDD and the overturning of Roe v. Wade galvanized her to create a menstrual health tool that prioritizes user safety, autonomy, and trust. She is also a co-owner of Thesis, a cryptography studio in Atlanta, and an outspoken advocate for building security and privacy into healthtech from day one.