Podcast
Ep. 27

You can’t work on Fertility Tech without user-centric design

Published
May 23, 2024
Listen on:

Proov Founder & CEO Amy Beckley reveals why user-centric design isn't just good practice – it's the difference between success and failure in fertility tech. Learn how rebuilding an entire app based on user feedback transformed a good product into a game-changing fertility solution.

In this episode, you'll discover:

  • Design philosophy: build products that truly resonate with women's healthcare needs
  • Feedback loops: create systems that turn user insights into product excellence
  • Innovation strategy: balance clinical requirements with exceptional user experience
  • Market validation: leverage user feedback to prove your solution's value to stakeholders
  • Digital transformation: successfully integrate new technology into traditional healthcare workflows

Perfect for HealthTech founders who understand that great technology alone isn't enough. Learn how deep user understanding can transform your healthcare solution from a nice-to-have into a must-have tool for better health outcomes. Check it out!

Episode Transcript

Amy Beckley
Founder & CEO at Proov
Amy holds a PhD in Pharmacology from the University of Colorado and an MBA from Kansas State University. Her academic background includes studying breast cancer progression, stress signaling, and vaccine development. However, Amy's personal experience with infertility sparked her passion to change the way infertility is diagnosed and treated. This led her to create an innovative hormone testing platform - Proov - that empowers women with information about their own fertility, allowing them to better advocate for their healthcare needs. Proov is dedicated to equipping women at every stage of life with the ability to quickly and easily track their own hormones at home. This aligns with Amy's mission to provide women with the tools and knowledge to take charge of their reproductive health. Beyond her professional accomplishments, Amy lives in Boulder, Colorado with her husband and two children - one born via in vitro fertilization (IVF) and one "natural progesterone miracle." Her family also includes a Russian Turtle named Lazy and a Chinchilla named Dash.
Jan Kamiński
Co-founder at Momentum
Jan Kamiński is the Co-Founder and Chief Sales Officer at Momentum, where he partners with founders and innovators to turn ambitious ideas into scalable, compliant, and impactful digital products. He leads with a simple belief: technology should elevate humanity—helping health tech companies across the US and Europe bring medical breakthroughs to market through accessible, secure, and user-friendly software. On Keep IT Healthy, Jan brings that same energy to every conversation: curious, honest, and always focused on what moves the needle in real-world healthcare.