Being smart sometimes isn’t enough: How to command attention in HealthTech

You know every detail of your product. They don’t care. You can be the smartest person in the room and still get passed over. But there’s a way to make sure others actually hear what you bring to the table. One of them? Avoid the mistake even brilliant founders make when pitching. You’ll spot it everywhere once you know it. And fixing it? Easier than you think.

In this episode you’ll hear about:

• Why your audience doesn’t care how your product works, and what they really want instead
• Lessons from raising $100k in $100 increments
• The single storytelling mistake founders make, and how to fix it in 90 seconds
• Why being smart isn’t enough to get funded or even heard
• The “dinner party” trick for instantly connecting with investors and partners
• The mindset shift that helped one founder walk out with $25K on her first try

Our guest is Elizabeth Bachman, Executive Career Coach and Speaker Trainer for Corporate Leaders

Elizabeth Bachman is THE go-to person for advanced-level training in Speaking, Presentation Skills, Career Development, and Leadership. With a lifetime spent perfecting the art of presenting, she helps high-level clients get the promotion/job/recognition they deserve — within an organization and within an industry. “Change the way you are perceived by changing the way you communicate.”