AI in Healthcare Masterclass
Podcast
Patient Experience
How a people-first startup is transforming HealthTech
Published
February 28, 2024
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Plan Your Baby CEO Marija Skujina reveals why the most successful HealthTech solutions put people before technology. Learn how combining cutting-edge innovation with deep human empathy is creating the next generation of fertility care.
In this episode, you'll hear about:
- Human-centered innovation: building tech solutions that truly understand and support patient needs
- Telehealth transformation: making fertility treatments more accessible without losing the human touch
- Mental health integration: incorporating psychological support into digital fertility journeys
- Global scaling: expanding human-first healthcare from Europe to Dubai and beyond
- Market disruption: revolutionizing fertility care through personalized, tech-enabled experiences
Essential for HealthTech leaders who understand that great technology needs heart to create real impact. Discover how putting people first can transform good solutions into game-changing healthcare experiences. Check it out!
Episode Transcript
GUEST
Marija Skujina
CEO & Founder at Plan Your Baby
Marija is a globally recognized ESHRE Certified Senior Fertility Nurse Specialist with over 13 years of experience working across the private, public, and international healthcare sectors. Specializing in complex fertility issues, Marija has previously worked at the renowned ARGC clinic. In 2022, Marija founded Plan Your Baby, a disruptive telehealth clinic that is revolutionizing the traditional fertility sector. Plan Your Baby provides fertility treatments and end-to-end monitoring, with the aim of supporting maximum successful pregnancies through assisted conception and minimizing the need for IVF. Just last year, Plan Your Baby was recognized as the 'top company to watch' by the FemTech Lab Accelerator and was the winner of the Femovate 2023 competition. Impressively, Plan Your Baby has already helped 80% of its clients achieve healthy and successful pregnancies without requiring IVF.
HOST
Jan Kamiński
Co-founder at Momentum
Jan Kamiński is the Co-Founder and Chief Sales Officer at Momentum, where he partners with founders and innovators to turn ambitious ideas into scalable, compliant, and impactful digital products. He leads with a simple belief: technology should elevate humanity—helping health tech companies across the US and Europe bring medical breakthroughs to market through accessible, secure, and user-friendly software. On Keep IT Healthy, Jan brings that same energy to every conversation: curious, honest, and always focused on what moves the needle in real-world healthcare.
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